The World Of Bespoke

Welcome to Rego Bespoke, our ultimate personalized service dedicated to delivering artisanal excellence and one-of-a-kind tailoring. Our Bespoke service offers an exclusive, discrete experience around expert craftsmanship tailored to your individual requirements. We create unique pieces, just for you, executed with the utmost precision and detail.

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Each Customer Is Different

Customers live different lifestyles, have different personal fits and preferences about comfort and style. Our In-house master tailor - Luigi will get to know you so he can best guide you through the joy of choosing every detail of your Rego suit. Select each element of your garment's architecture, from the fabric, to the cut, style, and silhouette, to the buttons, lapel, and lining, and allow our master tailors to advice you and bring the fabric to life with all the subtle and unseen details that make our clothing unmistakably Brioni.

The Bespoke Journey

Your exclusive experience begins with a first appointment with a Bespoke ambassador and your personal tailor, who will walk you through every step of the garment’s creation. The tailor will then take your measurements to create a unique pattern adapted to your body down to the millimeter.

Once your preferred design features are set, we will create a customized blueprint for the fabric cutting. It takes six to eight weeks to let a Brioni garment come to life, thanks to the meticulous work and specialist skill of over 180 artisans in our Brioni Atelier in Penne.

You will meet your master tailor for two fittings before your bespoke garment is finalized to ensure that every element is executed to perfection.

Fabric Heaven

Rego is home to an extensive and unrivalled archive, featuring more than 800 fabrics many of which are highly rare and exclusive to the house. This wealth of precious fabric includes a wide range of light cashmere, silks and exceptionally fine wool, available in a vast selection of colours and patterns and sustainable choices. Each of these handmade fabrics tells a story, communicating a rich heritage elegantly interwoven with your personal style in a distinctive bepoke creation.